B2B communications built on a solid foundation

The starting point at giw for successful communications activity is a structured analysis of the current status as far as PR and communications are concerned. This includes identifying PR aims and objectives as well as a common understanding of the PR opportunities and limitations. Our consultants listen, research and carefully analyse the communications scenario within which we and our client are looking to make an impression. Communications strategies created by giw are built around the needs of target audiences and take these into account when designing successful action plans. At the end of the day, all PR is only as good as the impact it has on the recipient.

We advise clients in all matters relevant to B2B communications. Key consulting areas are corporate PR, product communications, theme management, change communications, brand communications, internal communications and crisis PR. We specifically action communications plans in the areas of press relations, online communications and corporate media.