Press relations

Print works – even in the age of the Internet. In B2B communications especially, the printed word carries real authenticity and credibility, and that’s why – for many of our clients – good old-fashioned press relations come top of the priorities list. This is where you can rely on our capability and our excellent contacts. giw is positioned not just as a partner to businesses but also as a partner to the press. We have a healthy respect for independence of media and reporting and are well versed in journalistic conventions and “rules of engagement” as well as the PR code of honour. Working on this platform we can identify the right time and place in the press to spotlight stimulating subject matter, flesh it out correctly and run it to full effect. In our press relations activity we build everything around our clients’ key messages and deliver the content for specific audiences when suitable subject areas are being covered in articles, broadcasts or special features. In so doing, quality is the Number 1 priority.