DATAGROUP AG is a leading German SME-style IT service provider. We help the company with its dialogue-based communications with both the daily media and the business and IT trade press/media. As well as working selected key editorial topics, we are also responsible for building and managing relationships with journalists, analysts and opinion makers. Working closely with DATAGROUP's Corporate Communications unit, we ensure that corporate PR, product communications and capability showcasing are professionally planned and carried out. The communications strategy is aimed at positioning DATAGROUP consistently as one of the leading companies in the IT services sector. To achieve this, we personalise DATAGROUP as an SME by profiling and presenting its directors and experts to journalists in the print and online media, positioning them as competent people to dialogue with.
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