Which product or service business decision-makers choose when making an investment rarely has anything to do with chance. When it comes to quality, news travels. But sometimes it needs a little push. Shaping the process by which our clients' products and services become big news is a challenge we're happy to grab. Complex products and services requiring explanation call for intelligent PR techniques built around your chosen audience and putting the spotlight firmly on benefits. A key factor in this is knowing what customer decision makers and employees actually find interesting and attractive. When raising awareness of our clients' products (and maintaining that interest) this is where we start.